Embarking on my internship at Fuerza Latina felt like opening a new chapter filled with unknown possibilities. As a business administration student with a keen interest in marketing, I was eager to dive into the world of social media and digital marketing. Little did I know, this internship would become one of the most beneficial experiences of my academic and professional journey.

My role as a marketing intern primarily involved creating content for Instagram and Facebook, using Meta Business to manage and optimize our campaigns. One of the key projects I worked on was promoting the Vaughan Latin Festival. This entailed crafting engaging posts to build excitement for the event, highlighting key performances, and ensuring our audience was informed and enthusiastic.

Gina was more than just a supervisor; she was a mentor and a source of inspiration. Her deep understanding of marketing strategies and her creative approach to problem-solving were always inspiring. She encouraged me to think outside the box and gave me the freedom to experiment with different content styles and strategies.

Working alongside an amazing team was another highlight of my internship. Each member brought their unique skills and perspectives, creating a dynamic and collaborative environment. We brainstormed ideas, tackled challenges together, and celebrated our successes as a team. We also had some great laughs during team events. One memorable moment was while recording a podcast; I laughed so hard I started crying. These moments of joy made the work environment even more enjoyable and strengthened our bonds as a team.

Beyond the technical skills and marketing knowledge, my time at Fuerza Latina taught me invaluable lessons about teamwork, resilience, and the power of a positive work culture. Gina often reminded me to apply 100% effort to everything I do in life, a piece of advice that has significantly changed my work habits.

As I look back on my internship, I am filled with gratitude for the opportunities and experiences it provided. Fuerza Latina was not just a stepping stone in my career; it was a place where I grew, learned, and formed lasting connections. And for that, I will always be thankful.

ER